Lightning never strikes twice, or so the saying goes.
The same could be said about specific feedback on social media. If it’s just a fluke, you won’t be seeing the same criticisms repeated from your followers. If the negative comments persist, they might be calling your attention to a kind of lightning rod in your social media strategy.
Repeat negative comments often point out a change that needs to be made in the way you do things online.
Before deleting negative comments or writing them off as someone trolling you online, make a record of them so that you can compare trends in this kind of feedback.
Over time you will have documented support for building a healthier and more welcoming experience for your audience. That is, after all, what we really want to create for our home audience.