Running the right way with feedbackSocial Media 101 Blog
Lightning never strikes twice, or so the saying goes.
The same could be said about specific feedback on social media. If it’s just a fluke, you won’t be seeing the same criticisms repeated from your followers. If the negative comments persist, they might be calling your attention to a kind of lightning rod in your social media strategy.
Repeat negative comments often point out a change that needs to be made in the way you do things online.
Before deleting negative comments or writing them off as someone trolling you online, make a record of them so that you can compare trends in this kind of feedback.
Over time you will have documented support for building a healthier and more welcoming experience for your audience. That is, after all, what we really want to create for our home audience.