Are those one-click user features as valuable as they appear?
When a user clicks “Like” on your Facebook page, it can be gratifying. Knowing that your efforts are appreciated on any level is a great feeling. This acknowledgement that your content has been seen does help make your content more visible to more people.
When it comes down to it, is it your goal to be seen and acknowledged or to build engagement among your audience? As a tool of the church, social media is a powerful method for building a stronger community by connecting with real people online.
Do you agree that your social media strategy would be more successful for your page if you focus on engagement over your number of “Likes”? If so, make engagement a priority in how you analyze your social media statistics.