Are most of your followers male or female? What age bracket do they fall under? Where do most of your followers live?
If you can’t answer these questions, it’s time to revisit your content strategy, because if you’re not taking the time to get to know your audience, they won’t take the time to get to know you.
While it’s not impossible to keep a strong following without doing some basic research, it is extremely unlikely. Trying to run a social media page without knowing who’s using it is just as silly as playing darts in a dark room. So, let’s turn on the lights and take aim!
Start now by diving into your social media analytics and focusing on who your audience is.
Click on your platform of choice to get started: