Debunking the myth of the social media expert

If you’re anything like us here at FLUMC, you’ve probably felt discouraged by a big drop in your church’s organic reach on Facebook.

It’s no secret that Facebook is moving closer to a pay-only model. And reality has hit home now that they’re asking everyone, including nonprofits and churches like us, to pay money to interact with the communities we’ve rallied together online.

This new challenge makes it clear that there is no such thing as a social media expert who can predict every curveball that the social media game has to throw at us. After all, Facebook is a public playground, and we are only permitted to play by their rules.

Over at churchjuice, Jerod explains how even someone with his level of experience can be derailed by sudden game changes like this, and what he learned from his mistakes. Read more!

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