An active follower is a great thing to have on your team. Having people interact with your page in any shape or form is a sign that you're doing something awesome with your social media account. But that doesn’t mean you can’t take it a step further.
Social media isn’t just about getting information to people. It’s a way to connect with people authentically—to let them know that your church is made up of people just like them. It’s a conversation!
So start talking back. Once someone becomes active on your site, engage with them however possible. Look at the content they share with you, whether it be in the comments or on their public accounts.
If you’re interested in learning more about how you can make a strong connection with an active follower, our friends at Church Marketing Sucks put together some great tips for inspiring your Twitter fans. With a little tweaking, most of these tips can apply to other social media platforms as well. Click here to check out their post!