Why Facebook is having a Goodfella's moment

By Sam Slaughter of Adweek

So brands and churches, it turns out, are not people after all — at least on Facebook.

The social media giant recently moved (and actually has been moving for some time) toward restricting the organic reach of pages associated with brands--in our world that means the conference and churches. What does that mean? Well, if you’re a brand or church, it means you’re soon going to have to pay for Facebook advertising if you want to reach Facebook’s (no, they really aren't your fans) users.

Click here to read the rest of Adweek's analysis of the latest Facebook pay to play strategy.

Courtesy of Adweek www.adweek.com. Comments are those of the author and do not necessarily reflect the policy or position of the Florida conference.

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