You created your organization to achieve a mission. Maybe it’s to give children a quality Christian education, to reach people with the Gospel, or to become the top widget company in the world.
Check out the You Tube video at http://www.youtube.com/watch?v=E25AErZcFCc&feature=player_embedded.
You can read the full transcript at: 3 Ways to Achieve Your Organization’s Mission Through SEO
Whatever your mission, everything you do should work to help your organization to achieve that mission. SEO (Search Engine Optimization) is no exception. But how does SEO help you to achieve your mission?
There are three primary ways SEO can help your organization to achieve its mission.
- SEO can bring visitors to your website. If you have a website, you intended people to visit the site. SEO is one of, if not the most effective way to bring visitors to your website.
- SEO can help to establish you as an expert. By putting out quality content all over the web, people will learn that you and your organization know what you’re talking about and are experts in your field.
- SEO can help with brand awareness. If people keep running into your organization wherever they go, they will become familiar with your name and your organization.
Do you feel like your organization is getting as much web traffic as it should be or that people know who your organization is? What do people think of your organization? Are you experts or just another face? If you don’t feel your organization is doing as well as you’d like or you’re not sure, SEO can help you with that.