By Jay Caruso

"We need to get...!" is a rallying cry many Churches make. When a new thing comes out and a Church sees another using it successfully, it’s not uncommon for a Church to follow along.
 
Calvin recently wrote about the Church and social media. He wrote about its effectiveness:
 
So is social media effective for a Church? It can be, but in most cases, it probably isn’t. The shocking reality is that I bet most Churches know that their Facebook page isn’t producing anything, that is, except an image.
 
I agree that in most cases it is not effective. The question, however, is:
 
Why isn’t social media effective?

Click here to read the entire article.  Courtesy of Church Leaders www.churchleaders.com.