How to use social media effectively in the church

By Jay Caruso

"We need to get...!" is a rallying cry many Churches make. When a new thing comes out and a Church sees another using it successfully, it’s not uncommon for a Church to follow along.
Calvin recently wrote about the Church and social media. He wrote about its effectiveness:
So is social media effective for a Church? It can be, but in most cases, it probably isn’t. The shocking reality is that I bet most Churches know that their Facebook page isn’t producing anything, that is, except an image.
I agree that in most cases it is not effective. The question, however, is:
Why isn’t social media effective?

Click here to read the entire article.  Courtesy of Church Leaders

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