Five simple ways to get better at Facebook

By Drew Gneiser

Whether you work at a church, nonprofit or company, Facebook should be an important part of your communication plan. It’s the biggest social network and holds huge potential for helping your community grow closer. So what are a few ways to do Facebook better?

1. Use lots (and lots and lots) of photos
Photos communicate quickly. They catch the eye and say things where words fall short. I highly recommend using photos whenever possible. Square photos fit particularly well on Facebook’s new Timeline layout. Whether it’s an announcement about a church picnic, new staff member, sermon series or exciting milestone, lots of pictures will improve your Facebook strategy.

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