Every congregation in the United Methodist Church has a new front door. It’s the Internet. People don’t use the Yellow Pages to find a church anymore, nor do they glance at the church ads in Saturday’s newspaper. They’re not going to drive around town looking for the most attractive church building, either. Potential guests to your church will most likely Google for churches in their community and check out their websites. If your website is ugly, outdated, neglected or amateurish, discerning church shoppers will likely pass you by before ever setting foot in the real door of your church.
Click here to read this entire commentary, including a survey of church website effectiveness in theGrand Rapids District of the West Michigan District.
The Rev. Haller is pastor of the Grand Rapids Aldersgate and Plainfield United Methodist churches of the Grand Rapids District of West Michigan Conference. Link courtesy United Methodist Reporter. The views and opinions expressed in this commentary are those of the author and do not necessarily reflect the official policy or position of the Florida Conference of The United Methodist Church.