Start the conversation early by using and promoting your hashtag alongside your regular event promotions. A successful hashtag campaign will encourage social sharing, focus your promotional efforts and help you identify interested parties for follow-up.
To help get you started, here are some “dos and don’ts” to consider for your hashtag campaign:
- DON’T make your hashtag too long. A long hashtag takes up too much of the character count for Twitter users, and can be difficult to remember. For example, #doggydaycarechurch is going to be harder to type in every time than #DogDCC would be.
- DO choose a unique hashtag. You don’t want to compete with another group using the same string of letters. It would confuse your audience. You’ll have to run a search to see if it’s already being used by anyone else.
- DON’T use your hashtag on posts or tweets that aren’t related to the event. If you go overboard with your hashtag, your message will become confused and your followers won't understand what the hashtag is for. Outline how you intend to use the hashtag before the event and share these plans with others.
- DO pay attention to who’s using your hashtag. Join the conversation. Follow-up on questions. Create a list of your most avid taggers to specifically encourage them to keep using it if you notice a lull.
- DON’T forget to use the hashtag during the event. People love live updates, especially when they’re informative. You can live update quotes from the event, general announcements, introductions or salutations, and more!
- DO embed your hashtag feed on your website. Twitter offers widgets for embedding your hashtag on your website. Having a hub for all the hashtagged tweets can help you keep the campaign organized.
Have you ever run a successful hashtag campaign? Share one of your tips with us in the comments.