If your church has a YouTube channel then you already have a Google Plus account. The comment sections are hosted by Google Plus and commenting on videos are done through Google Plus accounts.
So now that you find yourself with an account, should you use it or set it adrift into cyberspace?
By not taking advantage of your account, you could be missing out on some great opportunities. Google Plus’s start has been slow but while other social media platforms like Facebook and Twitter are beginning to shrink, Google Plus has seen consistent growth. It has been adopted as more of an information rich media platform rather than for immediate gratification.
Recent statistics also suggest that marketing efforts get more engagement on Google Plus than they do on Twitter. You can read more about it in this article about Google Plus’s value written by Nate Elliot.