In a digitally integrated world, it is not just about relying on word of mouth to get the latest news from your church. It is about creating a place where relationships can grow and flourish within the church and outside of it. Is there a better place to engage your members than social media pages such as Facebook, Twitter and YouTube, where members are increasingly going for information and inspiration?
The book Click 2 Save: The Digital Ministry Bible by Keith Anderson and Elizabeth Drescher offers terrific insight on how to approach digital ministry. It is an outstanding resource for pastors who are just getting started with social media, as well as those who are already using it in their church. The authors Drescher and Anderson discuss four core church practices in social networking. They use the acronym LACE, which stands for Listening, Attending, Connecting and Engaging. Each of these practices is geared toward engaging your congregation by building relationships through collaboration.
A recent review in The United Methodist Reporter notes that the authors understand the need for a ministry that “communicates an authentic representation of self and ministry that humanizes the community of faith in a digital world. In its digital ministry, a church must offer ‘real presence’ and relational communication to present and future members of a congregation.” The reviewer goes on to say that this book “is an excellent tool to help create an effective social media ministry and it’s worth reading.” The only word of caution for prospective readers is that this book is not a how-to guide for creating Facebook and Twitter pages. For that, you will need to rely to other resources.
To read more of the review and learn how Click 2 Save: The Digital Ministry Bible can enhance your church’s online presence, go to The United Methodist Reporter website. The book can be purchased in paperback through Amazon. You can also buy it in the digital formats of Ibooks, Nook, and Kindle.
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